Unit Economics & Settlement Model

Marketplace Commission vs. Flat Courier Dispatch

See how the numbers divide on your actual ticket sizes — with complete transparency on who pays the delivery line and realistic channel capture.

1. SET TICKET SIZE, COURIER COST & DISPATCH PARAMETERSREAL-TIME SETTLEMENT
$
$
Realistic Channel Transfer (Canon 60% Rule)Restaurants keep marketplaces for discovery; we model capturing 60% of volume directly.
Delivery Line Model (Who Pays The Courier?)

Diner pays carrier live quote + $3.25 service spread. Restaurant pays $0 delivery fee and keeps 100% of menu price less card processing. Direct beats marketplace at every ticket size.

Merchant absorbs flat courier fee ($10.00) to offer free delivery to diners. Mathematically breaks even against 30% commission at $33.33.

The Honest Verdict (Canon Grounded)
Direct delivers +$14.71 extra profit per order
Because the diner pays the live courier quote and 0% commission is taken from your food, you keep 100% of your menu price less standard card processing (max(3%, $1.49)). For orders under $25, direct delivery is best paired with a minimum basket or pickup, as diner-paid courier dispatch exceeds small meal prices.
60% Channel Net / Year
+$23,490
$1,957.50/mo (after software)
+$14.71 / order
2. SETTLEMENT COMPARISON FOR A $54.50 ORDEREXACT CASH BREAKDOWN
Line ItemMarketplace (30%)GetFLO DirectWho Bears It
Food Subtotal (Menu Price)$54.50$54.50Diner pays, base to restaurant
Platform Commission
30% marketplace take vs 0% on food
-$16.35$0.00 (0%)Deducted from merchant payout on marketplace
Card Processing (Interchange)
Stripe direct rail: max(3%, $1.49) per pricing.ts:136
Bundled into 30%-$1.64Restaurant bears own card fee (never hidden)
Courier Delivery Fee
Carrier dispatch ($10.00)
$0.00 from merchant$0.00 (Diner pays)Diner pays live quote ($10.00) + $3.25 spread
NET MERCHANT PAYOUT
Deposited directly into restaurant bank account
$38.15
(70.0% of food)
$52.86
(97.0% of food)
+$14.71
Extra cash per order
3. CROSS-TICKET SCALE ANALYSISWHERE FLAT COURIER WINS

Compare merchant net proceeds across ticket sizes. In the live GetFLO model (Diner Pays), Direct is strictly superior at every single price point. If the restaurant chooses to absorb the $10.00 courier, the break-even is at $33.33.

Ticket SizeMarketplace (30%)Direct (Diner Pays)Direct (Subsidized)Diner-Pays AdvantageSubsidized Advantage
$15.00$10.50$13.51$3.51+$3.01$-6.99
$25.00$17.50$23.51$13.51+$6.01$-3.99
$33.33Break-Even$23.33$31.84$21.84+$8.51$-1.49
$45.00$31.50$43.51$33.51+$12.01+$2.01
$54.50$38.15$52.86$42.86+$14.71+$4.71
$75.00$52.50$72.75$62.75+$20.25+$10.25
$100.00$70.00$97.00$87.00+$27.00+$17.00
$150.00$105.00$145.50$135.50+$40.50+$30.50

* Modelled in accordance with the GetFLO commercial canon: 0% food commission on all channels (lib/plans.ts, lib/settlement.ts).

Card processing calculated via pricing.ts:136 (max(3% × food, $1.49)). Direct delivery uses live carrier quotes with a default $3.25 DAAS service spread.